Cover story ... and fab reports

In October I asked people to tell me the short story that Speaking of Love's paperback cover told them. I promised a copy of the paperback to the writer of the story that most appealed to me (see original post here) ... and the one that most appealed to me was Richard Gray's.

It's in the post, Richard.

Also, the wonderful Mark Thornton at Mostly Books blogged yesterday about the event that Eliza Graham and I did at Mostly Books on Monday 3 March. He's got YouTube videos of us reading and all ... how do you do that Mark? And Simon Thomas at Stuck in a Book also blogged about the Mostly Books event, here. Fab reports both ... thank you.

Mostly Books, indie bookshops and indie publishers

THIS is the place to go if you want to learn how to sell your book into indie bookshops

Last Sunday I and four others spent the day at the table you can just see through the window. We were given delicious and copious cups of tea and coffee all day (rudely I brought my own teabags 'cos no caffeine's allowed on my natural building-up-my-calcium-to-get-rid-of-osteoporosis regime) ... and we were given a lovely lunch and the chance to browse among Mostly Books's shelves and Mark Thornton (prop.) was seriously generous with his time. (Especially as it was, see above, a Sunday.) But the most important thing we were given was the chance to find out how best to find our own books on these shelves, one day in the not-too-distant future, or on the shelves of the indie bookshops where we live.

All the course members bar one were published or about-to-be published authors, and all were either published by indie publishers or about to self-publish for reasons of trouble at big-publisher mill. But the trouble about being published by an indie publisher, as I've said here before, is that it's difficult to persuade the liteds to review indie-published books. In fact, as Long Barn Books's blog wrote yesterday:

It is assumed by the liteds (with honourable exceptions) that small independent
publishers either publish the unpublishable, supported by Arts Council grants,
or publish what the Big Six have all rejected.

But we who've been published by indie publishers also know that that's not true. My indie publisher, Beautiful Books, published my first novel because they loved it, were moved by it and the one review it's managed to pick up so far, from Simon Thomas at Stuck in a Book, not only judges it as anything but unpublishable, but has done the book the honour of adding it to his 50 Books You Must Read But May Not Have Heard About. Beautiful Books are doing everything in their power to get my book out into the world and Simon Petherick, the publisher, keeps reassuring me that it will be a 'slow burn', that he isn't giving up, and that he's publishing the paperback early next year ... however in the meantime sales are slow because without broadsheet literary-page reviews bookshops don't know about the book, so don't stock it.

AND SO, back to the beginning and SHELF SECRETS, Mark Thornton's innovative course for writers which concentrates on how writers can get their indie-published books stocked by indie bookshops. It's simple really, and I don't think he'll mind me saying what his fundamental message is: it is that what we writers have to do is think like booksellers. Which is obvious, as soon as you say it, isn't it, but it wasn't obvious until Mark said it. But everything flows from there. You'll have to go on his course to find out what his specific SHELF SECRETS are, but if you have a local indie bookshop and you have written a book that hasn't managed to get any literary-page reviews yet, I seriously recommend SHELF SECRETS. I think the next course is in September, see here for course details.

So ... tomorrow I'm off to see the nice people in my local bookshop.

Orchids for Simon

I am overwhelmed.

This orchid is for Simon at Stuck in a Book for his overwhelming review of Speaking of Love. See The word on ... at the top on the right.

Orchids, according to Clare Florists' flower meanings are flowers of magnificence and, although I'm not at all sure what the thanking-for-a-blog-book-review etiquette is, it would surely be rude not to thank Simon, publicly, for such a magnificent review, wouldn't it? So thank you, Simon.

It is also the most wonderful MAT yet ... I read the review early this morning, fell over, read it again, posted a thank-you comment on Simon's blog for it, failed to do my exercises, haven't even had a bath yet, and am sitting here in my PJs writing this before I do any of the above, let alone before I get down to writing for the day.

But there is a serious point to make, too. Speaking of Love is published by the wonderful, independent Beautiful Books and, as dovegreyreader says in this post 'small publishers work with limited funds' and so, if the literary review pages don't review the books the small publishers publish (and send out in their hundreds to them for review) - and they didn't review Speaking of Love - the bookshops won't stock their books. And if the bookshops don't stock the indie publishers' books how do the indies sell their books, when they can't afford to buy the space in the big-chain bookshops' windows? And it's almost impossible to get a review in the literary review pages if the writer and the publisher are unknown. So how does an indie publisher become better known if the literary review pages ignore them? See my post here on this Catch-22 situation-situation.

However, I think I have discovered a secret weapon. This Sunday, 19 August, I'm going to Mostly Books in Abingdon to take Mark Thornton's one-day course for writers on how to sell your book into indie bookshops. I heard him talk at the Society of Authors on 25 July (see my post here for more). And I will post about his course and my success, or failure - which I'm sure will be because of my incompetence, not his advice - when I am armed with the secrets of (t)his secret weapon.

In dovegreyreader's post about all this she says that she thinks the 'Indies should just band together and set up their own review magazine'. I heartly endorse that and enthusiastically forwarded her post to Beautiful Books, and suggested they go and hear her at the Publisher's Publicity Circle lunch at Foyle's on 30 August: see here.

But in the meantime, here are more orchids for Simon,

for giving Speaking of Love a helping hand on its way out into the world.

Thank you, Simon.

Mark Thornton and selling to indies

Mark Thornton's seminar at the Society of Authors today was inspirational. His fundamental message to writers who want to persuade independent bookshops to stock their books was to think like a bookseller (not like a writer trying to persuade a bookseller to stock her book). And as soon as you start to think like that you begin to think how you would like to be approached, what you would like to know about the book you're being sold and why your bookshop is likely to be able to sell it. Brilliant, and so simple. And, of course, he filled our minds with hundreds of ideas and suggestions, which I shan't give away because they are his not mine. But he runs a one-day course on the subject, called Shelf Secrets, at Mostly Books in Abingdon (click on courses). Today that link doesn't list future courses, but in the handout Mark gave us today there were two dates: one on 19 August and one on 2 September. You can ring to reserve your place on 01235 525880. I have. Thank you, Mark.